U.P. INSTITUTE OF DESIGN, NOIDA

Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh.

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About The Institute

U.P. Institute of Design, Noida has been established by Dr. A. P. J. Abdul Kalam Technical University, U.P., Lucknow at Sector-62, Noida campus of the University. The Institute is going to admit students from the academic session 2017-2018 in the Bachelor of Design (B.Des) program, with an intake of 40 students. The students will be admitted in the B.Des program from the rank list of UCEED-2017 conducted by the IIT Bombay, Mumbai. Seats left vacant (if any) after the admission from UCEED-2017 qualified candidates will be filled by the UPSEE-2017 qualified candidates.

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ADMISSIONS

The students will be admitted in the B.Des program from the rank list of UCEED-2017 conducted by the IIT Bombay, Mumbai. Seats left vacant (if any) after the admission from UCEED-2017 qualified candidates will be filled by the UPSEE-2017 qualified candidates from Architecture stream. The details about the admission process, course fee etc. will soon be available on the Institute website (https://idesign.aktu.ac.in). Interested students may contact Director/Dean (Acting) of ‘U.P. Institute of Design’ Noida for further details.

BACHELOR OF DESIGN PROGRAMME

‘Bachelor of Design’ (B.Des) program will be a four year bachelor degree program. The design curriculum would teach students to think of wider possibilities, and promote out of the box thinking. Additionally, they would be trained to think about user orientation, what-if analysis, ease of use and manufacture, and the business and market angles of an end product. It is these lateral, broad and strategic thinking skills that are being recognized and valued in organizations today. Bachelor of Design (B. Des.) program will exposes students to major aspects like products (industrial design), communication (graphic design) and the design of physical and digital environments. Design Studies is a rigorous course of studies for students who want to explore design in all of its possibilities. The curriculum emphasizes the importance of designing for the interactions between people, the built (designed) world and the natural world (environment). The proposed undergraduate program in design is aimed to enable students to obtain all around knowledge of Design and customize their learning as well. The first three semesters introduce students to all basic areas of design specialty and provide them with the flexibility to adjust their path as their interests become clearer. In order to ensure students are well grounded in design fundamentals, all students are required to complete core courses in Design studios, drawing and visual studies, building technology, liberal studies and history, design computing, sustainable design and technology, design management, prototyping, etc.

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ABOUT THE DESIGN PROGRAM

Design as a field began and evolved into a discipline post industrial revolution in the west. This was based on the recognition that customer preferences and requirements need to be included into mass-produced end products. The innumerable flight mishaps during WWII and beyond forced the realization that social science perspectives along with engineering must be included in the design of objects. To account for inherent human capabilities and limitations, fields like ergonomics and human factors engineering emerged. People centricity evolved thereafter in the field of Design, reflecting the capability as well as preference aspects of people. Methodologies evolved that keep users at the center of the process of creation of end products and are currently being adopted and in practice today in many organizations. Benefits realized are not just limited to meet the comforts, convenience, desirability and affordability factors of the user but also, create differentiated products, minimize risks of rework and rejects, foster customer loyalty, and increase stock value for the manufacturer. Design education and practice incorporates all these concepts. This results in more robust designs with greater outcome-predictability and minimized costs of unmet needs along with undiscovered requirements, post product-release. The notion of standalone products today is getting replaced by the notion of overall experience and ecosystem of products and services. Embedded products are in proliferation today, where intelligence is built into more and more products. Design education creates graduates who can manage the design of not just a customer focused product but an overall experience that a product creates in the life of its consumers. Design as a discipline is a confluence of many disciplines and its strength lies in its breadth and integration. Design takes from applied engineering its scientific, structured and methodological principles; from applied cognitive science its principles of human characteristics and behaviors; from applied computer science its logical approaches and prototyping methods of information products; from applied ethnography its principles to understand deeper user needs, sense of human values and a broader sensitivity of society and culture; from industrial engineering its application of productivity and efficiency; from applied experimental psychology its evaluative approaches with users; from applied art its principles of visual and sensory attributes of products and experiences; from library and information science its application of architecting of large information sets; and from management and economics its financial and business constructs, entrepreneurship and returns on investments made in objects designed. Design as practiced and taught around the world as a standalone discipline is a left and right brain combination approach that integrates principles and approaches from a wide set of disciplines; which, must necessarily be unified by a common philosophy, process, method and delivery. Design education subscribes to wider possibilities, a people orientation and of greater eventualities. Designers are trained to think out of box to realize ease of use and manufacturability along with business and market angles to an end product. Most organizations value these lateral, broad and strategic thinking skills today. Design draws its width and breadth from many disciplines and integrates all know how to realize a customer centric product/service design. This leads to the development of multi-skilled individuals who can contribute to various aspects of any organization.

    VISION OF THE INSTITUTE

  • Become a leader in preparing designers, design entrepreneurs and leaders for market needs and Indian diversity.
  • Evolve a program that caters to the requirements of Indian and global design, while maximizing the existing strengths, values, location, and student profile.
  • Become a Design hub where local and global industries and universities come together to collaborate and advance design across geographies, disciplines and          cultures.
  • Establish a closely coupled learning with industry.
  • Contact Us

    Dr. Virendra Pathak


    Director (Acting), U.P. Institute of Design


    Dr. A.P.J. Abdul Kalam Technical University Uttar Pradesh, Noida Campus


    C-22, Sector-62, Noida, Uttar Pradesh-201301


    Mobile No.: +91-8004914134


    Email: director.idesign@aktu.ac.in


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